The Seattle-based startup in real estate tech, MoxiWorks, has recently released a data-driven recruiting system for brokerages entitled Moxi Talent. It brings to the table the ability to combine performance data with automated and intelligent CRM tools, as well as a recruiting process that has been developed alongside some of the biggest brokerages in the industry. This collaboration has created a system that lets management and recruiters maximize their efficacy in recruitment and retainment.
Having done a soft launch at the beginning of 2018, they already had clients pining for Moxi Talent before the product was finished. With a total of eight brokerages on their beta version – representing the top regional brokerages in the nation – they now have released the full version of Moxi Talent, available to all brokerages.
When asked what inspired the company to create such a comprehensive system, York Baur, CEO of MoxiWorks said, "Brokers wake up every day thinking about how to attract and retain the most talented agents, and the competition out there is fierce, particularly with all the disruptors throwing cash around. Brokers told us that they need a better tool to help their managers find the agents that best fit their needs, the culture of the brokerage, and then give the manager a system for successfully recruiting them." Moxi Talent differs from other recruiting tools because it not only focuses on attracting new agents, but agents already at the brokerage as well. "The brokers we talked to also said that they needed to help their managers re-recruit their existing agents every day, since turnover is one of the most expensive things in a brokerage," said Baur.
Moxi Talent shows powerful data of an agent's ability to perform. Once a candidate has been identified, they are then added to the recruiter or office manager's pipeline as recommendations. From there, recruiters and managers can see the agent's performance, and even compare them to the successful agents in their organization. Moxi Talent provides detailed action plans, making sense of complex performance data, helping the recruiting team take the right steps to connect and win in the recruiting game.
Georgia Perez, VP of Business Development and Product Evangelism at MoxiWorks said, "In my more than 10 years as a Real Estate Agent and Manager, I haven't seen a system that takes the guesswork out of massive amounts of data on performance and productivity, and provides an easy-to-follow plan to recruit and retain the top talent." Perez still holds her real estate license and played an active role in the development of the Moxi Talent system. "Before Moxi Talent, I would have been staring at a spreadsheet full of data and trying to figure out what to take actions on. Now, I simply tell Moxi Talent how I want to increase sides, sales volume, and geographic market coverage, and it does the heavy lifting to point me in the right direction."
Moxi Talent provides daily to-do's, allowing recruiters and managers to efficiently and effectively reach the agents they need to and quickly narrows search criteria for highly-valued recruits. All of this saves time and energy, keeping them on task, and guiding them through the pipeline, resulting in more hires. Which, in turn maintains focus on business goals for the brokerage and provides better productivity, resulting in better ROI.
Baur added, "When it comes to profitability, three things matter to brokerages: agent recruiting, retention and productivity. We've always had great product for retention and productivity, and now we have a great answer for brokers' recruiting needs too."
Edited by K. Fanning
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