In hopes of celebrating the industry than hiring a bunch of freelancers to put together one of the largest conference for advertising and help create a "live creative studio" to build a worldwide campaign in only five days. Agencies aren't needed when the economy is centered around gigs.
The campaign, a partnership between freelance marketplace Fiverr and Cannes Lions, is for the festival’s “The Work,” a digital platform where people can search creative work from 2001 to the present day. Over the next few days at the festival, six on-site “Fiverr Pro” freelancers (along with one remote copywriter) will create the work at a studio, where attendees can come by and see the campaign come alive.
“The takeaway [here] is that there’s world class talent a click away,” said Chris Lane, global head of brand at Fiverr. The partnership is interesting to say the least, considering Fiverr isn’t the friendliest company towards creatives. And it’s certainly no stranger to controversy, whether it’s the company’s infamous “Doer” campaign or letting a 15-year-old in Singapore create videos for then presidential candidate Donald Trump.
However, Clare Hill, Cannes Lions vp brand marketing, said the campaign is about highlighting the creative talent that’s out there.
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