BoomTown built its platform by tying together the core elements of a modern business. High-quality leads, a website designed to drive conversions, and a next-gen CRM that helps brokers, teams, and agents know who to contact and when; these are all possible with the new integrated real estate platform.
The platform helps brokerages and team leaders engage with every element of their business. With BoomTown, they provide their agents customized websites, lead gen and lead-routing. The agents can stay in touch with their clients through the system which has tracking and communication technology. Along with this intelligent system, business owners get a view into their operations with the company and agent-performance metrics the platform delivers.
The BoomTown platform features:
Agents are aware that the buying timelines of new leads vary. Some are ready to transact in as soon as a month, others can be years out. Lead capture forms on BoomTown’s websites feature questions that prequalify leads. These questions assess leads’ readiness to transact, whether they are prequalified for a loan and if they have a home to sell.
Because of this, BoomTown's CRM tracks the actions that every lead takes on the website and brings those behaviors to the surface, indicating that they may be ready to transact soon. It's all about timing and bringing those transaction-ready opportunities to the attention of the agents and brokers. It cuts out the guesswork and hours spent cultivating leads. In addition, the CRM also has automated lead follow-up tools such as email drip campaigns and text messages that agents can customize.
When agents open the BoomTown platform or use the BoomTown NOW mobile app, they see the Opportunity Wall, a highlight of new leads, and when they click on a lead, there's a summary of the contact’s activity, including the listings they’re most interested in and those the system suggests they may be a match for.
This feature of tying listings to specific leads works through a BoomTown-patented algorithm called Best-Fit Leads. The algorithm automatically ranks every contact for their fit on the listing when a new listing comes on the market. A similar process takes place when a new lead enters the BoomTown database. The system lists the homes that are the best fit based on their information and site behavior.
This tool has lead-distribution technology and performance dashboards that help brokerages and team leaders track agent performance and deal flow. The system facilitates agent coaching and accountability. There is also a digital marketing dashboard that helps them make data-driven decisions about which campaigns and markets to focus on and which to drop or shift.
But what about BoomTown subscribers? The subscribers get access to the constantly evolving platform. Thanks to the BoomTown suite of experts who constantly test, refine and add new features, along with all of the other features that come with BoomTown, it has become a pro in marketing, data science, engineering, design, search engine marketing, and copywriting.