A leading virtual staging and 3D modeling platform, roOomy recently announced collaboration with the immersive 3D media technology company Matterport. Together, the partnership plans to develop first-to-market solutions that integrates virtual staging with 3D media. Currently in the pilot phase of development with multiple partners. It's expected to launch later in 2018. The staging with allow Matterport customers to virtually furnish spaces including apartments and homes, will provide property managers and real estate agents the ability to display units, cost-effectively in a furnished state, and will enable renters and buyers to become more informed about their decisions during the search process.
The collaboration between roOomy and Matterport is due to a growing demand by customers for virtual staging of 3D spaces across industries, in particular within multifamily. Property managers, for example, will be able to use virtual staging instead of physically staging model apartments, allowing renters to easily decide on flooring and furniture upgrades and customizations for multifamily units. Interior designers can more easily work with customers to design living spaces.
Benefiting from the growing adoption of Matterport’s platform, top retailers such as Wayfair, Amazon, Havertys and Houzz that are featured on the roOomy platform, will be able to offer shopping capabilities and allow for the purchase or rental of furnishings displayed within the virtual staging feature. Consumers will not only benefit from the dynamic environment but will also be able to browse the product details within each space and click to shop when they see something they like.
“Our mission at roOomy is to break down the visualization barriers that often accompany the home buying or renting process, while also making it easier and more enjoyable to shop for your new space when it’s time to move,” said Pieter Aarts, co-founder and CEO of roOomy. “We are the market leaders in virtual staging. This new collaboration with Matterport eliminates the many hurdles and extra steps that often come with physical staging and allows buyers and renters to see and feel an optimized rendition of the listing from anywhere.”
Edited by Victoria Haviland