The BIM, crowdfunding, or online agencies are some of the technologies that have entered strongly into the Spanish real estate, where specialized start-ups in the sector already number 171, some of them driven by large traditional companies that do not want to be left behind in the process of digitizing the real estate market.
On the road to digitalization that has started in Spanish real estate in 2017, the proptech are the shoes. This vehicle of technological resources already has 171 specialized companies in the country that employ a superior number of 5,000 professionals. This sector 4.0 has grown at a rate of 300% in the last twelve months, but the sharpest acceleration is expected by 2018. So far, the doorbell of a real estate market has been playing, which, even with doubts, begins to open the door. It has no other: the global investment in proptech exceeds 2,600 million dollars. One of the first real estate companies that embraced real estate start-ups was Aguirre Newman. The consultancy, advised by the markets of the United States and the United Kingdom, two fortresses of the proptech, launched in February a division specialized in this industry that was named Aguirre Newman Digital and in which, under the leadership of Ignacio Martínez-Avial, has the collaboration of Finnovating. In addition, the consultancy launched a portal, proptech.es, which classifies the Spanish companies in the sector, branched by the different specialties in which technology will support the growth of the real estate market: from big data to digital real estate, passing for the peer to peer of which Airbnb takes advantage of virtual reality or real estate investment. This last section has been the chicken of golden eggs of the national proptech, with a growth that has led the leading companies in this market to begin their international expansion thanks to its large sales volume.
Housers is one of the leading real estate investment companies through its digital crowdfunding platform. The company expects to close 2017 with 50 million euros of investment and 100,000 users, after opening a delegation in Italy and Portugal. The proptech was also the first company in its market to receive authorization to operate from the National Securities Market Commission (CNMV). After completing several rounds of financing and expanding capital, the company, created in 2015 by Álvaro Luna and Tono Brusola, entered the Italian market in June with the aim of raising ten million euros with which to acquire 35 real estate assets, starting in Milan. Four months later, Housers opened Portugal delegation. In the Portuguese country launched a first promotion and a month later had already attracted 193,000 euros for the purchase of a house in Lisbon. But the ambition of the company will not stop with the new year. The company plans to enter three new European countries in 2018 with the aim of reaching 200 million euros of investment during the next financial year, as EjePrime said. In its two years of life, Housers has delivered 3.1 million euros to 10,000 investors.
Another of the actors of the digital real estate investment, Inveslar, will also travel through the continent next year. The Spanish company, which in October finalized a round of financing of half a million euros, prepares its foray into ten European cities during 2018, in booming markets such as France, Italy, Portugal and Belgium. In a way very similar to Housers and Inveslar, Civislend operates. This Madrid-based proptech, created by exPwC Manuel Gandarias, started its activity in November with an eye on crowdlending. This branch of participatory financing focuses on mediating between promoters and investors, streamlining bureaucratic procedures and simplifying administrative processes. The aspirations of the company go through to reach the twenty promotions and the ten million euros of financing during 2018.
If there is a sector that can be threatened in the next year it's traditional real estate agencies. The entrance to the market of companies like Lemonkey, launched in June by Housers and with Aguirre Newman Digital in its shareholding, could have an impact on the classic market. In the case of this proptech, its expansion has been brilliant, since in two months it had already opened a delegation in four cities in Spain (Madrid, Barcelona, Palma de Mallorca and Castellón). In addition, in November, the low-cost real estate agency opened the first round of financing of 300,000 euros, as EjePrime said. Another of the great rivals of traditional agencies in 2017 has been Housfy. In June, the real estate platform announced its intention to internationalize its activity. A month later, the company that emerged in 2016 under the leadership of Albert Bosch, exGroupalia, had already collected 700,000 euros in a round of financing that allowed it to travel to southern Europe, advanced by EjePrime. Cliventa, born in 2016 and already operating in Valencia and Alicante, as well as in Madrid and Barcelona, has prepared its next jump throughout the national territory during the year. To do this, the Catalan proptech will travel first to the south to begin its expansion in Seville and Malaga in 2018, after capturing close to one million euros in two rounds of funding in recent months. The first one was opened in August when it received 375,000 euros when it received the trust of the RTV and BR Group promoters.
For its part, backed by a large company, Housell was born in April. The Haya Real Estate servicer financed the creation of this online real estate that, after just over six months of life, started a financing round with which it expects to double staff at the beginning of 2018. However, outside of Spain, there are also those who believe in the prosperous future of the online business of the real estate residential. With this thought invested in the Spanish market the French Sébastien Marion, founder of Kasaz, a proptech agency based in Barcelona. This computer specialist, former King's brother, the creator of the mobile game Candy Crush, aims to put his company in the lead of the companies in its segment before April next year, shortly before he expands his business to Madrid.
One of the great advances that the housing market will have in the coming years in terms of technology is that of virtual reality (VR). Supported by the BIM system, Spanish companies already work with housing developers and retail asset managers to introduce their technology into the construction process. Proptech such as the Aragonese BaboonLab, which designs tools that allow the buyer to test and see the house or shopping center during the building process, allowing the investor to make alterations in the asset and minimizing rework expenses. If virtual reality is already a reality in construction, Citibox hopes that in the future it will also be intelligent mailboxes. This Spanish proptech has already placed its boxes in offices of Merlin and Colonial, as well as in future prime residential projects of Vía Célere.
In addition, in the last month of 2017, ProntoPiso was born, the first project of a real estate start-up of Antai. With a capital of three million to start in Madrid and Barcelona, the proptech is specialized in the express sale of homes, with the prior commitment that if it fails to sell the property before 90 days the company itself advances 95% of the amount to the owner. The digital company is led by Andrés Pla (Century21) and Diego Paradinas (JLL) and, in addition to Antai, has received financial support from Global Founders Capital, Picus Capital and Global Growth Capital.
NeinorNext, the digital bet of Neinor 2017 was also the year in which NeinorNext was born. Funded by Neinor Homes and the technological Barrabés.biz, this start-up accelerator probes the entire proptech market in search of ten projects that may be useful for the promoter in the process of digitizing their projects on offer and even the company itself. The casting of this venture builder is expected to end in January and, after six months of growth and maturation, the decision will be made whether to invest in the development of the technological solutions that have been chosen.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.