Property portals are reluctant to feature private listings which puts tenants at risk of fraud, some claim.
With only agent listings on big portal sites such as Rightmove and Zoopla, many people looking for private landlord listings are forced to search classified ad sites and social media groups where fake listings abound.
These potentially fraudulent activities include people claiming to own property and stealing deposits.
The House Shop is calling on Rightmove and Zoopla to meet the demands of renters. Most of The House Shop's listings are from agents with 15-20% coming from private stock. After analyzing more than 2,000 adults, the website found that 34% want to see private landlords property featured on portals.
Co-founder of The House Shop, Nick Marr commented that “Modern renters want to see all their options in one place. Until recently, there has been a pretty clear divide between the private and professional property markets in the UK – with agent-only portals showcasing just traditional estate agents, and classified ad sites or DIY listing platforms hosting purely private property ads.
“We are the only platform to offer tenants an ‘Amazon-style’ marketplace, and now we’re seeing tens of thousands of renters searching The House Shop each day.
“It’s clear that the traditional old-school way of finding a new home is not what modern tenants want.
“Research we conducted last year showed that the majority of UK tenants actually prefer to deal directly with the landlord, but they still want to see listings from traditional letting agents to ensure they find the best possible property.”