Goodlord, a PropTech firm that creates single systems for tenancies to be handled on, has announced its new chief executive.
Richard White has been replaced by William Reeve though White will still be involved in the company. He was a negotiator at Foxtons before he became the chief executive at Goodlord. Reeve, who is taking his place as chief executive was a serial tech entrepreneur who was involved with Zoopla and other non-property start-ups.
“The firm has recently undergone a restructure, shifting focus from sales and marketing to the development of new features and automation of the platform. This next phase will see exciting new products aimed at supporting agency growth, to be rolled out over the next course of the year,” states the company.
In Reeve's first official statement on his appointments, he said: “Goodlord's unique technology is enabling more and more letting agents to improve their profitability and streamline their users' experiences. I'm thrilled to be joining the business at an exciting stage, as it rolls out a pipeline of new products to make renting better. There's a strong team in place and I'm looking forward to working with them."
The company was founded in 2014 and since then has raised over £10 million in funding. Some of the investors were LocalGlobe, QED, GFC Capital, and Ribbit Capital. Googlord's existing investors are said to have increased their investment in the business. The company also has a customer base of over 400 agencies across the United Kingdom.
That being said, the company laid off around 40 staff, recently. They described the move as "a restructure" in the same announcement that introduced William Reeve as the new CEO.
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