A new property portal, Linktosale, being hailed as a 'super portal' is about to launch in the UK but it has admitted to not having a marketing budget; no TV or other advertising.
The portal has already launched in Australia and plans to go live in the UK on March 1.
In the UK, it says it plans simply to rely on word of mouth – and to attract agents initially by offering free listings and then charging £30 a month.
Christine Solvedt, who has built the portal “without any kind of investment”, said: “We are a brand new start-up and do not have that kind of marketing budget [for TV advertising].
“Our plan was simply to get a message out and go from there. As with many start-ups, we had an idea (fuelled by real-world problems) and built Linktosale as a possible solution. We need to think outside the box and attract new customers in a different way using non-traditional methods. We believe the way consumers make decisions is changing and we want to embrace that and try something new.”
She said there are agents who “might be willing to take a chance on something new and different, and join us on our journey”.
She admitted that she knew an “uphill struggle” lies ahead, saying: “We don’t know if we will succeed. It is in the hands of those who work in the industry and whether they think it will add value.”
She did say that the new challenger portal will not be scraping properties.
She went on: “We believe Linktosale is different – the main focus is not on the portal itself but on ‘property’ generally and on collaboration.”
However, it looks as though the aspirant new portal will attempt to monetise itself through other services such as conveyancing and surveying.
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