The entrepreneurial talents of today will be the businesses which generate jobs tomorrow and the real estate sector starts on that path.
1. Jordi Greenham / Homie.mx
The idea of entrepreneurship was instilled in Greenham since childhood by his father, who was immersed in the real estate sector as was his grandfather - an architect of the developer SG or Santiago Greenham - was one of the first developers of affordable housing in the country.
Jordi's father took him to buy sweets so he could sell them to his friends "he bought me a thousand pesos of sweets, and said, 'with the right price you will earn two thousand and with that you will pay me the thousand I lent you and with the other thousand you buy your merchandise.' I sold them and when I had two thousand, he told me to pay him and I said no, he was fired," says Jordi with a smile on his face. Homie is a platform that serves to connect tenants with landlords. In the first round of investment they obtained 100 thousand dollars and now, they are looking for 1.5 million dollars for their seed round.
"Homie is going well and we have changed many things from 2016 to 2017 now it is a more automated process and then with this new capital injection it will be easier to grow and not only consolidate CDMX but to think about other cities. About 50% we will allocate technology in order to prospect for new customers, analyze tenants, install chatbots to answer questions from users and start signing contracts digitally," says Jordi Greenham.
2. Rogelio de Los Santos / Alta Ventures Mexico
Los Santos' arrival in the entrepreneurial ecosystem dates back to 1988 when he was still a student and founded an organization called Generación Empresarial Mexicana - ONG dedicated to promoting students to become entrepreneurs - where they dedicated themselves to organizing a series of forums, activities, conferences and updating programs where they managed to communicate with businessmen and politicians not only from Mexico." We were able to bring discussions, the opportunity that these young people had to go to an open economy, this gave rise to what was later consolidated as the North American Free Trade Agreement. One of the speakers in our forum was President Ronald Reagan; we made a good impression on him as young people, and he later invited us to his library in California, which we will take to several entrepreneurs to talk about this issue of how to incorporate an open global economy," explains Rogelio de Los Santos. Later, when observing the lack of investment funds to support entrepreneurs, he launched the entrepreneurial capital fund in Mexico with predominance of Mexican capital, in February 2011 with 60 million dollars and which he has been investing since then and in December 2016 they raised a fund of 100 million dollars.
3. Juan Pablo Zorrilla / Solve
Resolve has other companies like Solve your debt, the Rate, Encount, Check and Finx, all are business lines in financial services and fintech. "The idea to start was conceived when we saw how the use of paper began to be transformed into digital and when we had the technology capacity to be able to enter the SAT, a little bit of the need we had in the company arose, we saw that they were several with similar situations and we decided to give a good service ". EnConta is a company that emerges seeing the disruption that had been made in the offices of the accountants, therefore, with the help of a CRM, all the information of the client is included so that in case of needing specialized attention one of the accountants can give the support. "Today we are looking to do as specializations by sector and by industry so that we carry the accounting in a specialized way for the type of company that requires it."
4. Carlos Alatorre / NocNok
Technology is one of the best allies in the real estate sector and, therefore, companies such as NocNok that is dedicated to facilitating the process of buying / selling real estate from the real estate agent including banks and final consumer. In this regard, Carlos Alatorre, founder of NocNok details that he was a banker for many years and realizes that the process of buying a house is complicated because people want a house, but getting to the mortgage is the way to housing.
"Eight years ago I started was more complicated than now. As an entrepreneur, once you take the leap and you have the passion -vocation-, you must continue to search in a timely manner which will be the solution. By 2018 we want to directly assist real estate developers to integrate banking proposals through our tools, facilitate pre-authorization and manage mortgages from the phone to any real estate agent," Carlos Alatorre said.
The above article was written and published in Spanish and has been translated into English. Click
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