AllAgents posted lists categorizing property portals, one such list was the five worst property portals and Romans is second worst-rated right behind Purplebricks on the controversial site.
Those working at Romans commented that they are "disappointed but not surprised" by the ranking. They're encouraging their customers to switch to other sources like Feefo and Google for reviews.
The company itself has won many industry awards, making this a pretty big issue for the site. They will be looking into the negative reviews and will be "taking necessary actions".
Managing director of sales, Vincent Courney said, “Although disappointed, we are not surprised that our rating on allAgents Reviews has come out lower than we would have hoped.
“We are aware that in recent years we have moved away from asking our customers to use this site. As a result, in the last six months, we have only received 25 reviews on allAgents. We instead measure our customers’ satisfaction using Feefo and Google and in the last six months received 480 reviews across the two platforms. We encourage anyone thinking of using Romans to review our scores on the aforementioned sites where we have scored 4.5/5 stars on Feefo and 4.2/5 stars on Google. We made the conscious decision to utilize Feefo and Google over allAgents as we felt they were both widely recognized by the public as being trusted, independent review sites, with Feefo offering the added bonus of only genuine customers being invited to comment.”
This statement suggests that it is readying itself to take the same approach to all Agents that Purplebricks did.
AllAgents' controversial lists in question were revealed recently and were created based on reviews made within the last year about which firms were the best-rated on its website.
The five ‘best’ were:
1. Bradleys Estate Agents
2. Ryder & Dutton
4. Manning Stainton
5. Reeds Rains
Purplebricks topped the list of the 'worst' rated firms on the allAgents website.
The ‘worst’ list is:
3. Entwistle Green
4. Farrell Heyworth
5. Goodchilds Estate Agents
Last year, allAgents reinstated the reviews about Purplebricks on its site after removing them. This followed some legal letters that questioned the authenticity of many of the reviews. Purplebricks has been using Trustpilot. Through this platform, they've gathered some 35,000 reviews and announced the launch of a second review platform with Feefo. That will start within the year.
“In the overall scheme of things allAgents is now listing just 73 reviews of Purplebricks (which may or may not be authentic), covering a period of over three years, which represents just 0.07% of the over 100,000 customers Purplebricks has acted for since it was founded.”
Purplebricks refused to comment on the recent rankings released by allAgents.
A spokesperson for Belvoir said, “Goodchilds is a small west midlands-based network that is 100% franchise operated.The Belvoir Group acquired the network in October 2015 and is currently in the process of rebranding the Goodchilds offices to either Belvoir or Newton Fallowell. A renewed focus on generating genuine, positive reviews will become part of this rebranding process in the coming months, as their trading style changes to be in line with their new respective brand.”
Belvoir owns the Goodchilds brand and which is a sister company to Northwood which scores well on allAgents.
AllAgents also made the claim that more than a quarter of real estate agents get property valuations wrong in the view of the consumer.
The ranking claimed that out of the vendors who posted reviews on its site in 2017, 27% thought agents were off the mark when it came to valuing their home. Up to 20% in 2016.
Sixty thousand consumers posted reviews on allAgents last year, the site stated. allAgents also claimed that 38% were unhappy with the charging fees. That's up from 30% the year prior.
AllAgent's Martin McKenzie commented, “When a consumer gives a negative score for valuation accuracy, this means the estate agent has got it completely wrong. Everyone accepts a little wiggle room over price, but this sizable increase in valuation dissatisfaction is extremely worrying for the consumer and the industry as a whole. If estate agents are getting it so wide of the mark, questions need to be asked about why they’re overvaluing a property so significantly. Are they doing it to try and secure the business? Or because they don’t have a proper grasp of the real state of the market?
“There are clearly some rogue agents out there, trying to deceive vendors by hiking valuations in order to get their business.”
He also said that the increase in the number of consumers who were unhappy with fees is a "very worrying trend which the industry needs to address." allAgents site claims to have seen a 23% increase in traffic in the last year.