WeWork announced this morning it is acquiring a digital marketing and advertising company, Conductor, for an undisclosed amount.
The co-working tech giant says it’s acquiring the company to add to the services it offers beyond office space, although it will run Conductor as a separate line of business available to customers whether they’re WeWork members or not.
WeWork said it decided to acquire Conductor, a content intelligence platform — which means it targets data to help clients advertise to specific groups of users — after being a customer for two years.
“Conductor has made it easier for us to reach potential WeWork members who are looking for workspace. It’s also helped us get the word out about the services and amenities that we offer to companies of all sizes,” WeWork President and CFO Artie Minson wrote in a company blog post.
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