The Philipines has seen a surge in the convenience of renting, buying, and selling property thanks to the internet becoming more available, nationwide. Philipinos find it inconvenient to go to more urbanized areas to visit property sites and showrooms and look towards online services for their property investment needs.
As proof of the growing number of users shifting to property tech (PropTech), or online property window shopping, online property portal Lamudi Philippines said in 2017 they received 15 million user visits on their site, making it one of the go-to websites for online property listings. Lamudi Philippines CEO Bhavna Suresh also revealed that 60% of the traffic in their platform, www.lamudi.com.ph, is organic compared to traffic achieved using paid advertisement. It included repeat searches, which meant consumers are being serious about making an investment in a property.
“In this day and age, not everybody wants to get in a car and get stuck in traffic for hours just to visit a property or showroom. The click-and-discover or property window shopping online has become very common in the real estate industry and the Philippines is no exception,” Suresh said.
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