UK-based Zoopla has unleashed a new advertising campaign that sees around 250 taxi cabs around the London area decked out in purple and their logo. Joining the colors and words is an image of a hermit crab, Zoopla's recent commercial mascot.
Zoopla will pair this campaign with more ads on TV, radio and online. They hope this push will raise awareness for their firm, as well as bring more attention to their agents.
Gareth Helm, Chief Marketing Officer for Zoopla owner ZPG said, “We are looking forward to painting the town purple with Zoopla-branded taxis to engage specifically with Londoners as part of our wider multi-channel national advertising campaign. We are excited about the impact these taxis will have as well as the increased value and results it will deliver to our agent members.”
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