John Mosey, an agent based out of St. Paul, has assisted in the development of a new property listing service to rival the leaders of the industry.
Homesnap.com went live last year with real-time property listings, a direct link to a listing agent and not a stitch of advertising.
The site is the real estate industry’s answer to the countless third-party property listing sites that have become influential in the sale of homes. Years in the making, a key player in its inception and launch is St. Paul-based John Mosey, longtime president of Twin Cities-based Northstar MLS.
“There was this grand notion that the industry could tap its resources to go head to head with the Zillows, Trulias and Realtor.coms of our world,” Mosey said.
The competition goes beyond that. In addition to the big names like Zillow and Redfin, there are hundreds of broker-run sites that compete for buyers. Many are funded by real estate agents and associates who pay to advertise on those sites, raising concerns about the accuracy and presentation of the information.
That led to the creation of the Fair Display Guidelines, a set of standards that dictate how listing information can be used.
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