The sheer amount of technology nowadays can be a lot to take in; this is just as true within the realm of real estate, the industry where agents and brokerages are dependent on tech for everything they do. From creating leads to acquisition to client management and retention, the entire process is ingrained in the digital realm to some degree that increases the efficiency of it all.
The difficulties lie in the fact that real estate work increases in complexity the more digitized it becomes. With this challenge rapidly becoming more and more of an obstacle, RE/MAX All Pros of Florida have recently reached out to Elm Street Technology to simplify the day-to-day for real estate professionals.
“We were really looking for something for agents—to make it easier and faster for them, and to help me keep track of everything going on, as well,” says owner of RE/MAX All Pros, Melanie Chadwell-Norris, where the entire team of 10 are currently using the product.
Through leveraging Elm Street Technology’s Elevate platform, brokers and agents can manifest multiple integrated solutions that deal with online marketing, client management, lead generation, social media, etc, all from a single platform. But it's the integration aspect that really sealed the deal for RE/MAX All Pros.
“We decided to beta test the product, and it’s pretty mind-blowing. For starters, it’s an open, cloud-based platform with integration capability, so it allows other programs to plug in,” says Anthony G. Canizares, RE/MAX All Pros Managing Broker. “We have agents that use other products, and this allows us to maintain visibility while they connect to their respective marketing programs.”
Additionally, the team admired Elm Street Technology's training regiment. Their "exceptional client care" was what made them stand out from the crowd amongst other vendors in the real estate industry, which in turn had Canizares and Chadwell-Norris make the decision to fly an onboarding specialist out to the office. The company is now saving no less than $1,000 a month by not having to use other platforms, and the pair agree that scalability is "essential to determining a product's success.
“It shows that someone really cares and allows them to address questions directly instead of on a webinar,” says Chadwell-Norris.
“I think the best part is that it’s a scalable platform. You get to a certain agent count and some systems don’t work anymore. You start building teams and they don’t work anymore. We have great long-term plans for Elm Street Technology. It has everything we need in order to run our company,” Canizares adds.
In the end, the transition has been positive - the Elm Street Technology has proven to integrate on every level and has high adaptability across the real estate sector.
“For people with teams, it makes it very easy and streamlined to decide which leads go to which agent, and the follow-up is right in front of them,” says Chadwell-Norris.
And in the future, RE/MAX All Pros is hoping to control every inch of their business through the usage of one platform alone.
“You can’t focus on any one aspect, but rather, you have to do all of them very well. You have to provide a database system and workflows, you’ve got to be able to integrate transaction platforms, websites, IDX, etc. This is a technology suite for our business,” says Canizares. “That closed the deal for us. The system is superior to anything we’ve ever seen in the market.”
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