Major ventures Tickled Media and 99.co of Singapore have recently announced a partnership to "co-represent their digital media assets" throughout Southeast Asia, and are starting with the market in Indonesia.
The collaboration is the first of its kind considering the crossover, and both companies believe it will create great mutual net benefits. Tickled Media is currently the owner of several media assets through Asianparent.com and AsianMoneyGuide.com, which reaches over 11 million women in the SEA region.
“Our Asian digital mum survey constantly shows that mums are the primary household decision-makers – Chief Household Officers or CHOs, we call them – not just for everyday items but for large investments like insurance, cars, education, travel, and of course, real estate.
As for AsianMoney Guide, we have a whole category on property investment, so it’s a brilliant match,” commented Lesley Ngai, Tickled Media’s Country Manager for Singapore.
Read more here.
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