Kasaz, a new startup established by Sebastien Marion, founder of Comufy, which was acquired by games company King in 2014 for a minimum of $11.8 million, is looking to bring much-needed transparency and a better user experience to the Spanish real-estate market.
The company has built a property portal that makes it less cumbersome to list properties for sale and for buyers to access the information required to know if a property is worth viewing and potentially making an offer.
“Looking for a property in Spain, and more generally in continental Europe is an ordeal,” Marion, who co-founded Kasaz with Idriss Farhat, tells me. “There are many friction points and the typical time to completion is over four months. When one decides to buy a flat, one would typically start on one of the leading real-estate portals. From a foreigner’s perspective, however, the quality of the leading real-estate platforms in Spain is shocking”.
To help with this, each listing on Kasaz is verified, as are prospective buyers, and duplicate listings from competing agencies are prohibited. The Kasaz platform also lets buyers and sellers communicate with each other, including the ability to book viewings online, and provides additional services such as professional photography, video or 3D tours, and professionally written property descriptions.
“Compared to the leading U.K. platforms, such as Rightmove and Zoopla, it feels like Spain’s leading real-estate portals have been frozen for a decade,” continues Marion. “For example, seeing a list of property for sale in Barcelona on Idealista.com, the leading real-estate portal in Spain, will require a minimum of 7 clicks versus 2 in Zoopla. Worse, you will see no statistics about the area, no trends, no information about past sale prices nor nearby transport systems, schools etc”.
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