With locations in 74 cities in 22 countries, the first WeWork office in the Nordic region finally opens. WeWork’s General Manager for Northern Europe, Wybo Wijnbergen explained in an interview with Di Digital, that although it is a good question, as to why the company has taken so long to open in Stockholm, the company is, “...driven by demand and must ensure that our expansion is carefully planned.”
Competitors eager to profit from the coworking trend have already entered the entrepreneur-dense market, however. In Stockholm there are coworking offices like Convendum and Epicenter. Denmark and Norway have Founders House and Mesh, and a good example in Finland is Maria 0-1. That may not mean the market is saturated, but it does make WeWork less of a novelty for network-dependent small businesses.
WeWork’s clientele is in any case growing beyond startups. Big companies are now WeWork’s fastest-growing customer segment, Di Digital reports.
Read more here.
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