Homsters, a leading provider of online classified SAAS solutions for the new home developer segment, recently closed a financing round, bringing total funds raised to US$1.6M.
The new round included investment from the prominent global proptech super-angel Simon Baker (Chairman of the Mitula Group and former CEO of REA Group and Chairman of the iProperty Group), the Singapore-based venture builder FORUM, as well as media and marketplaces angel investors Huang Shao Ning (co-founder of JobsCentral, a top jobs marketplace in ASEAN), Jed Sunden (formerly founder of KP Media, one of the leading online media groups in Eastern Europe), and other international investors.
Homsters recently secured powerful partnerships with major international media groups Schibsted and Hurriyet Emlak with its SaaS product, after which, the company raised additional funding to support further international expansion.
The round will be used to strengthen the implementation capacity of Homsters’ unique B2B SaaS offering. Homsters will also apply the proceeds towards augmenting its data science team, which works on the Homsters AI engine, that utilizes the massive data-sets Homsters collects about each user to personalize the buying experience and match buyers with the most appropriate new developments.
“I have been very impressed by how the Homsters team have been able to build a product that assists real estate classifieds sites to quickly and easily implement a high-quality new homes developer solution. As more real estate sites move closer to the transaction, it is the new homes developer segment that will create the most value and the Homsters’ solution will allow them to best monetize this segment,” said Simon Baker, who joined as an angel investor in this round. Having served as the CEO of REA Group, Chairman of the iProperty Group, and is the current Chairman of the Mitula Group and investor in many pro-tech companies, Simon is one of the most prominent investors in the global online classifieds industry.
“The Homsters platform enables classifieds to rapidly accelerate monetization of their traffic, including through creating new revenue streams from lead generation and transactions for property developers and retail financial service providers. We believe that this AI-powered crossover of proptech and fintech holds massive and very exciting upside potential. Our experience with other AI-powered B2B SaaS business models in our portfolio, such as CredoLab and AsiaCollect, suggests that Homsters is on the cusp of an exponential growth curve, as they can now proceed to scale very rapidly on a global basis. Having supported Homsters through their R&D phase, we are pleased to follow on our prior investment and help Homsters develop into a global market leader in their category,” said Greg Krasnov, Founder, and CEO of FORUM, the Singapore-based fintech venture builder.
“Online classifieds around the world are looking for defendable verticals, which move them closer to the transaction stream. Our plug’n’play solution for the new development segment does just that: it gives traffic owners access to a new, massive revenue stream in record time. We are currently the only such solution on the market. To keep up with the demand and accelerate the improvement of our product, we decided to bring in additional funding from a small group of highly value-added investors.”– said Andrew Olejnik, Сo-Founder and CEO of Homsters.
“We believe our platform is already the best solution for the new development segment, but we have a much bigger vision. We are already using a lot of elements of AI, but this is only the tip of an iceberg when it comes to the opportunities hidden in the tremendous amounts of data our platforms are collecting about the most expensive purchase of each user.
“Being among the first ones who built a data-driven e-commerce engine focused on new developments has one downside – we have no-one to follow. Which is why one of our main goals in this round was to get knowledgeable advisors, who can help us navigate the path of innovation. We are honored to see such a great feedback from multiple industry experts, who decided to support our vision.” added Olejnik.
Edited by Gordana Davila
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