Millennium Hotels and Resorts now has its first mobile app developed by MullenLowe Profero. The app is designed to give users an optimized experience across the brands' hotels and resorts on a global scale. The goal is to help users book rooms across the Millennium Hotels and Resorts around the world in a more convenient way while also encouraging guests to join the loyalty program "MyMillennium."
Developed by MullenLowe Profero across three offices, Singapore, Chengdu and Sydney, the app was built to create experience-led digital transformation solutions which deliver an unfair business advantage for clients.
According to the press statement, the app has been “designed to seamlessly integrate” with Millennium Hotels and Resorts’ core platform, Sitecore, allowing a consistent and seamless user experience across multiple channels. Frank Kermarrec, senior vice president at Millennium Hotels and Resorts said that the app will be upgraded to enrich the online end-to-end guest experience, from city guides to on-property features. The additional features will be added throughout the year.
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