National franchise United Real Estate, which has over 3,600 agents has recently announced thatAdwerx Enterprise's Automated Listing Advertising Program will be among its arsenal. The program will deliver advertisements for new listings and feature property imagery, brokerage branding, and agent contact information automatically.
Digital advertising remains one of the most efficient and effective ways to reach consumers. The listing ads are targeted based on location and online behavior and run for one week timed to the property launch. Agents can customize and extend the campaign as needed and are also provided with complete reporting to share with their clients.
"Our goal as a company is to make certain our agents have the training and tools they need to become and remain the residential real estate micro local market expert for buyers and sellers in the communities they serve," said Dan Duffy, CEO, United Real Estate. "We seek to select partners that offer services and products that complement and easily work with our robust agent productivity platform. Our strategic relationship with Adwerx will allow all of our agents to effectively market themselves and their listings in a digital format to better build their agent brand, grow their customer base and help more consumers realize their home ownership dreams."
United Real Estate and Adwerx have both been named to the Inc. 5000, a list of the fastest-growing private companies. United recently announced that it saw over 106 percent growth in agent count during the first quarter of 2018. The company has expanded in both office and agent count due to its agent-centric commission-based business model and its full-service solutions designed to provide agents with the latest training, marketing, and technology tools. United Real Estate was also recently ranked among Entrepreneur's Franchise 500 and was awarded a top 25 position on Entrepreneur's Top New Franchise list.
"United Real Estate is known for their innovative approach to real estate and that includes incorporating up-to-the-minute technology like our Automated Listing Advertising Program," added Jed Carlson, CEO of Adwerx. "Agents need every tool at their disposal in this fast-moving real estate climate. Our product is designed to provide property visibility while not interrupting the agent's workflow."
REAL Trends and Adwerx recently ran a study, showing that while brokers and agents have different goals for marketing initiatives, online advertisement helps both by giving one branding as well as immediately visibility for the other.
SOURCE United Real Estate
Edited by V. Haviland
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