HomLuv.com, a new startup hoping to find homes for millennial buyers, is based entirely on an artificial intelligence platform that assists consumers in searching for the correct home in the right location, and for the right price, along with other customization features to fit the customer's needs.
Exclusive research from Builders Digital Experience (BDX), the parent firm for HomLuv.com, reveals that 32% of millennial home shoppers use social media to find design inspiration and ideas to build a new home. However, BDX research and focus groups also revealed that a high level of frustration among millennial home shoppers resulted from not being able to put these ideas into action.
"In our focus groups, millennials told us that their carefully curated collections of inspiring home images on Pinterest were a road to nowhere," said Mark Law, vice-president of product for BDX. "In most cases, the inspiring home images that millions of users of Pinterest are saving are not from real homes available from top local home builders in a buyer's desired area and price range."
HomLuv solves these issues because it allows shoppers to search for homes from the inside out. Users start with the inspiration they find in images of rooms they love and then HomLuv's artificial intelligence engine recommends actual homes that fit these criteria, within the budget parameters and location that each homebuyer selects.
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