The key portion of Google's business is all about selling advertising within their search result pages. However as Google grows and expands, they have started to look into new markets to continue growing and evolving their business.
So Google is targeting under-penetrated industries to sell more “blue links” ads with a team that is separate from its travel advertising and products unit.
This team has agreed to begin a project with RedAwning, a technology and marketing vendor for small and mid-size property management companies.
Google’s project with RedAwning will make it easier for managers of vacation rentals to buy AdWords. Managers can use the ads to drive more traffic to their own websites.
By early 2019, the tool will let managers run ads that drive traffic to specific property listings, not just to company sites.
Read more here
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