Motors.co.uk is saying that one of Google's computational updates has assisted in growing their organic internet traffic. Their traffic has grown by 30% just in the month of August, one of the biggest upticks in traffic from any UK website.
The Cox Automotive-owned online used car retail platform claims that it has delivered the impressive increase in online visibility after becoming a top beneficiary of a core Google algorithm update at the start of this month, with an accompanying 54% year-on-year rise in views of car dealer’s vehicle listing pages.
According to Motors.co.uk, analysis from visibility experts Sistrix received the second greatest increase in online visibility across all UK websites between August 3 and August 6.
Motors.co.uk head of digital marketing, Shane Horsfall, said: "The boost in visibility we have seen recently is a result of the significant investment that we have directed into our website over the past two years.
"Since rebuilding the site in 2016, we have continued to make improvements to the site infrastructure and technology enhancing page speeds and the experience for user journey - particularly for mobile users.
“These developments have transformed it into one of the fastest car search platforms available - helping our dealers connect with on-the-go in-market buyers.”
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