In just a handful of weeks Apple will reveal the new iteration on the iPhone. Before you get too bored, picture this.
If the Cupertino, California, magic factory truly wanted to once again dazzle audiences at its annual fall event, that category-redefining reveal would involve someone saying, “Siri, bring me my car.”
Long rumored and finally acknowledged last year by CEO Tim Cook as "the mother of all AI (artificial intelligence) projects," Apple’s iCar mission – dubbed Project Titan – was given a boost last week when analyst Ming-Chi Kuo predicted in an investor note that Apple would double its market cap to $2 trillion on the back of a “star product” car launch in just five years.
Kuo specifically singled out Apple’s mastery of software and hardware integration and added that its burgeoning services business, now the No. 2 revenue generator for the company, fits in perfectly for a captive auto audience.
With a coming mobility shift that experts say will be as radical as ditching horses for the Model T, it makes sense Apple would want to spend some of its $260 billion cash stash on owning a piece of this transportation-as-a-service pie.
But an Apple automobile raises as many questions as possibilities.
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