AutoGuru isn't just what you see when it comes to this tech focused startup. They look like a normal car service business but AutoGuru is aiming to be something very different.

The car servicing website, which closed Series A funding round in February this year and secured $6 million in funding from OUTsurance in May, has already transformed the way consumers book a car service. And this is just the beginning for the ambitious business, which likens itself to booking.com for auto servicing.

Already, AutoGuru has become the first car servicing provider in Australia to offer AfterPay. In coming months, the startup also hopes to communicate directly with cars for predictive marketing.

But until those lofty goals are reached, AutoGuru, which quotes over $10 million in car servicing and repairs every month, is busy testing its above-the-line marketing. Its head of growth, Elise Peate, said the key objective for the Series A funding earlier this year was to help expand its marketing wings.

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