A leader in multifamily management firms in the United States, Pinnacle, has recently announced that it will be partnering up with Mobile Doorman. The industry innovator of custom-branded apartment applications and Pinnacle will use this partnership to optimize resident communication strategy that will be provided across Pinnacle's nationwide audience of multifamily communities.
The Preferred Partner announcement is the result of highly successful resident engagement that took place at a number of Pinnacle multifamily communities across the western U.S., which incorporated the launch of properties’ customized apartment apps. With an average app adoption rate of more than 80 percent at its pilot communities, Pinnacle quickly added additional properties to the platform by way of more than 200 percent growth, with the expectation of continued and steady growth with this forward-thinking technology.
“Our residents have embraced the Mobile Doorman technology as it creates a convenient and efficient way to communicate all important announcements and services to everyone at the community via our custom branded, one-stop-shop app. The early success of our pilot properties pushed us to include Mobile Doorman in our list of preferred providers that our communities can easily adopt to create a streamlined communication platform for our residents,” says Jennifer Staciokas, Senior Vice President – Marketing, Training and Pricing for Pinnacle.
The new line of custom Pinnacle apartment apps were designed with its mobile and tech-savvy renters in mind, bridging the resident and management communication gap that so often takes place at apartment communities. Through the app, Pinnacle is able to diminish common pain points between property management and their renter’s engagement, using features such as package notifications, maintenance services and streamlined messaging, all accessible via the resident’s mobile device.
The company’s partnership also highlights the sustained and significant growth of Chicago-based Mobile Doorman, who has increased their share of the apartment industry by more than 270 percent in 2018 alone. Earlier this month, the custom app developer also closed on a new round of funding, fueling the brand’s continued penetration into the U.S. multifamily market and further integration with smart home technology.
“Support from Pinnacle continues to play a crucial role in the current functionality and design of our product development,” said Bob Matteson, Co-Founder and CEO of Mobile Doorman. “We couldn’t be more excited to roll out this national preferred partnership, and we look forward to working closely with Jennifer and the entire Pinnacle team to further mold an exceptional app experience for its residents and its communities.”
SOURCE Pinnacle Property Management Services, LLC
Edited by V. Haviland
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