The United Kingdom's first subscription model platform for cars, Drover, just started in Manchester and will start offering their new service to customers in the area.
Drover enables customers to pay a monthly online subscription for a vehicle that includes a car, insurance, breakdown cover, servicing and maintenance, road tax and discounted fuel costs at selected fuel partners. Recognizing that consumers’ lifestyles are more agile than ever, Drover is offering a genuine alternative for those who may be reluctant to purchase a car outright or who don’t want to commit to a costly, long-term finance plan.
In addition, through its all-inclusive pricing, Drover aims to be completely transparent with customers about costs so they know exactly what they’re signing up for upfront and don’t get stung further down the line. Furthermore, the all-inclusive pricing, which starts at £300 per month, means that the stress and hassle of organising insurance, MOT checks and dealing with breakdowns are all ticked off in advance.
Felix Leuschner, Founder & CEO of Drover, said: “We know that an increasing amount of consumers don’t hold owning a car in the same regard that previous generations did, and many prefer a more flexible option that is suited to their ever-changing lifestyle. Despite this, the car purchase space has seen very little innovation in the past few decades and hasn’t moved accordingly. As such, it’s clear to see there is a clear gap and that the current options for car ownership are dated.
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