An internet retail platform for Skoda's new cars is expected to begin next year, 2019, in an effort to bring more options to consumers.
The Czech brand could be the first Volkswagen Group manufacturer to offer a new car online retail platform when it follow-up its venture into online “Virtual Tours” with the introduction of the direct sales channel next year.
Alain Favey, Skoda’s board member for sales and marketing, revealed the plan in an interview with Autocar magazine, but the publication said that he remained unconvinced that many people want to buy car virtually.
“It’s important that we offer the possibility, but many people still want a personal experience in the dealership,” he said.
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