Auto Trader and Cox Automotive have partnered up to help boost growth for the Dealer Auction wholesale car marketplace, hoping to bring a larger collection of stock to give retailers a larger pool to choose from.
The JV Agreement between the two car retail rivals is conditional upon clearance from the Competition and Markets Authority in the UK and will combine Cox’s Dealer-Auction.com and Manheim Online businesses with Auto Trader’s Smart Buying (formally known as Autotrade-mail) retailer-to-retailer platform to create a single entity.
Once combined, the three businesses will enable prospective buyers to visit one platform and have a single view of a large selection of wholesale vehicles across the marketplace, a statement said.
It added: “Vehicles from fleet and lease companies will be added to the marketplace, with all stock augmented by data metrics to create the largest community of UK vehicle buyers, providing the most comprehensive choice and the best information to help with buying decisions.”
Co-owned by both Cox Automotive and Auto Trader, the new Dealer Auction business will be run by Le Etta Pearce, who has held senior roles within both companies.
Martin Forbes, chief executive of Cox Automotive in the UK, said: “The next five years will see an unprecedented level of change in our industry, driven by the ever-increasing influence of digital.
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