DingTalk aims to help bring together China’s recent graduates and recruiters via a new tool in the Alibaba Group-owned enterprise chat and collaboration app.
As the hiring season revs up in China, the campus-recruitment app which lives inside DingTalk is meant to connect young job seekers and small and medium-sized businesses looking to bulk up their staff.
The hiring hub allows job applicants to create 30-second short videos in addition to text-based résumés to better position themselves in the job market. They can also browse company pages where firms advertise open positions, company history, products, credentials and brand stories via text, images, and video. At the same time, recommendation algorithms push videos of highly compatible talent to recruiters so that they can view them when they open the recruitment app.
DingTalk founder and CEO Chen Hang said the tool would give graduates a leg up in a hyper-competitive job market, as well as making the recruitment processes fairer.
“It’s extremely hard to convey a person’s character and talent through a single résumé,” Chen said at the product launch ceremony in Shenzhen on Sunday. “If [job applicants] are not graduates of top-tier schools, recruitment specialists might screen them out within minutes.”
Alibaba Executive Vice Chairman Joe Tsai said that out of the eight million students that graduate each year, roughly seven million come from schools that aren’t considered top-tier. Especially in rural areas, he said, the majority of schools are not prestigious, and there are many students coming from low-income families.
“The question of what we can do to help rural students gain equal access to careers and opportunities has long been on our minds at Alibaba,” said Tsai.
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