This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
Some young professionals had the opportunity to qualify their companies based on recognition, career development, benefits, talent, infrastructure, reputation, innovation, work environment, diversity and quality of life.
According to EY's Global Generation study, learning and development opportunities (23%), job stability (13%), company image (12%) and benefits (12%) are the most important aspects which young people choose to remain working in the current company.
AVON is one of the 15 best companies for young professionals in Colombia according to the latest study carried out nationally by the firm Adecco Employers For Youth with the participation of 3,500 respondents. The organization has decided to bet on this segment within its workforce, understanding that youth unemployment is one of the problems experienced in the country under the premise of "lack of experience." According to the latest figures from DANE, 3,400,000 young people (26% of the Colombian population between 18 and 28 years old) do not have a job.
"AVON is the company for women, and now also for young people. We are creating real growth opportunities for the country's millennials. Without a doubt, being at the forefront and understanding what the new generations are looking for has allowed us to be included in this ranking," says Marcela Sañudo, AVON Human Resources manager for the Andean region.
According to the survey aimed at young people currently working in AVON, of which 74% are women, the firm Adecco found that the company has a great ability to retain talent considering that increasingly there is a high turnover of millennials in organizations. 70% of respondents said they have been with the company for more than 2 years.
Among the main attributes that have "fallen in love" with these young people and for which they recommend working at Avon, it was found that the benefits (27%) are fundamental, followed by learning and development (18%), work environment (12%) wages (12%), quality of life (9%), job stability (8%), image (5%) and CSR (4%). Aspects such as location, innovation, and work abroad were not priorities.
By 2025, 75% of the workforce will be of the millennial generation according to the predictions of EY's Global Generation study. That's why Avon, the company that for more than 130 years in the market has bet on beauty, innovation, optimism and, of course, female leadership, today adds another focus of action: the youth population.
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