In recent years, marketers have sought the help of social media celebrities and/or influencers to promote their products, since this approach has given better results over traditional ads due to the "authentic testimonial(s)" they can provide for a product of a company.
Consequently, Altru Labs' CEO Alykhan Rehmatullah concluded that a similar path could be taken in the recruiting realm.
New York-based Altru helps firms look to their employees for marketing and recruiting, powering a page on a company’s website that highlights videos from real employees answering questions that potential hires might be asking. The videos are searchable (thanks to Altru’s transcriptions), and they can be shared on social media as well.
The startup was part of the recent winter batch at Techstars NYC, and it’s already working with companies like L’Oréal, Dell and Unilever. Today, Altru is announcing that it’s raised $1.3 million in new funding led by Birchmere Ventures.
Rehmatullah contrasted Altru’s approach with Glassdoor, which he said features “more polarized” content (since it’s usually employees with really good or really bad experiences who want to write reviews) and where companies are often forced to “play defense.”
Read more here.
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