Almost ten years ago, Nexxt (previously known as Beyond) incorporated a tiny box that users could check in the middle of their application without knowing how it would go on to revolutionize the industry.
The box asked for permission to text users about job opportunities. Mobile marketing was just taking off back then, and strict regulations were in place that penalized advertisers who messaged people who didn’t expressively opt in for those communications.
Ultimately, Nexxt took a smart bet that text messaging would be a part of its business, and getting permission ahead of actually knowing how texting would be a part of business made sense. Years later, TextRecruit introduced them to the opportunity and Text2Hire was born, letting employers blast job opportunities to Nexxt job seekers.
Announced in July, the next money-making opportunity for these two turns out to be sourcing. TextRecruit calls it TextTalent. The company says it’s a new way to quickly search, screen, and schedule time with candidates from the best third party networks.
Read more here.
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