Leading marketing and employee advocacy platform for HR and recruiting, HRmarketer, has recently announced that they will be launching their HR Influencer Marketing Channel as a new avenue for enterprises to let acclaimed HR professionals spread their original content via social media, therefore maximizing and bettering their visibility.
"We carefully selected the participating influencers for their micro-influence–which is based not only on the size of their social networks but also the high engagement they achieve from HR audiences and the trust their followers have in them," said Mark Willaman, Founder and President of HRmarketer.
"There's a reason micro-influencers have been called 'the marketing force of the future.' For HR brands to achieve the best possible ROI on social campaigns, they need to use HR micro-influencers to increase reach, engagement, and clicks on their content."
HR solution providers pay a nominal annual membership fee to join the HR Influencer Marketing Channel. Membership enables them to publish two original content pieces per month–reviewed and approved by the Channel's editorial board–to the HR Influencer Marketing Channel Advocacy Group. Once content is published, the influencers have the option to share the content with their social networks via Twitter, LinkedIn, and Facebook for a small fee.
The HR Influencer Marketing Channel is powered by HRmarketer's Advocacy Software, which companies use to enable their brand advocates to share a wide range of relevant content with their personal networks. The software provides participating companies HR solution providers and employer branding teams with detailed metrics on the effectiveness of each influencer's content shares, which gives them valuable information for determining which influencers are a good fit for expanded relationships.
"Because the HR marketplace is complex, diverse and fragmented, it's difficult for HR solution providers to navigate the influencer marketplace," Willaman said. "Our HR Influencer Marketing Channel offers HR solution provides a simple, cost-effective way to access these influencers and tap into their social networks."
"Most companies in our industry, especially start-ups, have no idea who the influencers are, how to reach them and how to find a cost-effective way to determine if they are right for effective partnerships," stated Tim Sackett, president of HRU Technical Resources and noted HR influencer. "The HR Influencer Marketing Channel helps solve those problems."
Edited by K. Fanning
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