We caught up with Steve Amara, CRO of Afrimalin at the Global Online Marketplaces Miami 2018 Summit where he granted us an interview.
Steve Amara is a Digital Strategist who concentrates on the effects Data and Mobile technology have on customer experience. Amara has 10+ years of experience building data-driven products and driving digital strategies for both public and private sectors across multiple industries.
Afrimalin is the French-speaking African's free classifieds site, covering eight countries: Benin, Burkina Faso, Cameroon, Côte d'Ivoire, Guinea, Mali, Democratic Republic of Congo, Senegal, all located in West Africa.
Africa is a huge emerging market, a new player in the e-commerce realm and Afrimalin uses this growing sector to bring solutions for consumers and sellers in specific markets.
Aimed at both individuals and professionals, Afrimalin is a free classifieds that connects buyers and sellers, through a range of online markets. The online platform is also the gateway to a digital frontier for a majority of professional sellers and helps them to cross the digital divide in the emerging West African market.
For consumers, Afrimalin represents an expanded and simple access to quality products at low prices.
Amara explained, that what sets Afrimalin apart, and how it supports the budding West African online marketplaces, has to do with conforming to the already set-in-stone way West Africans buy and sell goods. Locals are used to small businesses and haggling prices, so Afrimalin isn't looking to use the currently popular online transaction model. Amara says that the company uses a lot of social tools to help buyers and sellers alike find products and conduct their business in an easy manner.
Afrimalin has two revenue paths, one driven by B2C, the online classifieds platform. Amara explained that they collect a lot of behavioral economy data because there is no such data in French-speaking West Africa for large corporations when it comes to tackling advertising.
The second revenue path is using that collected data to help companies address the issues they have with marketing. Afrimalin allows for these companies to use more targeted marketing techniques to get their products out there to the consumers. Amara says that with these two paths, they not only help the sellers, and the buyers, but that it sets them apart from the rest.
Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.