For most travelers, it's not just about booking a hotel at a popular chain in the selected destination, anymore. Now, travelers are looking for more than a place to crash with possibly a continental breakfast.
This is the idea shared by Sidd Ketkar, co-founder of HotelierIQ, a Bangkok-based consulting firm that handles PR, sales, marketing, and partnerships for a small and unusual group of 3-5 star hotels in Asia.
Including names like Luang Prabang’s Apsara, Siem Reap’s Rambutan, and Phuket’s BYD Lofts, the two-year-old company focuses on those cities, Krabi, Chiang Mai, Bangkok, Jaipur, Varanasi, in India, with plans to expand into Vientiane, Vietnam, Myanmar, and Malaysia next.
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