Entrepreneur Jack Berube has been witness to real estate agents and brokers struggling to find the right technology to suit their needs. After starting a new back office management firm that manages around 320 brokerage firms across the US and Canada, he was able to find a solution.
“We provided virtual assistant services to those firms. We had to become experts in all these various products. If our company provided services for you, we had to get up to speed with what tech you were using; and if I went to your competition, I had to learn what they were using,” says Berube.
Berube became a sponge for the needs and wants that real estate brokers wanted to see in their technology, regardless of where they worked. His new venture, end-to-end real estate-focused platform Pathway, is the culmination of that feedback.
“We built what the industry told us they wanted,” says Berube. “Before we even had our product, we were approached by National Realtors Association while I was going around the circuit gathering feedback. We identified that the two big problems that are preventing wide-scale, widespread adoption of tech in real estate is the ease of use and price.”
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