The agent-run company that operates the OnTheMarket.com property portal OnTheMarket plc has announced it is launching a new TV ad campaign for this month which will showcase its 'new and exclusive' property listings*.
The story focuses on a young family who have missed out on ‘yet another perfect house’ but discover OnTheMarket has ‘thousands of new properties to buy or rent every month, 24 hours or more before they’re on Rightmove or Zoopla.’
In a series of 10, 30, 40 and 60 second TV commercials, the campaign demonstrates the value of setting up a property alert at OnTheMarket.com for genuinely active property-seekers who want to stay ahead of the game. The campaign was created by its agency, Half-full Creative.
Ian Springett, Chief Executive Officer at OnTheMarket, said: “It’s very exciting to be launching our new TV campaign, which has been very positively received in market research with both active property-seekers and member agents. It puts the portal’s ‘New & exclusive*’ properties at the heart of our advertising in a compelling and engaging manner.
“Our message to consumers is obvious. Every month, thousands of new properties appear at OnTheMarket.com 24 hours or more before they’re on Rightmove or Zoopla. We want to ensure that anyone searching for their next home doesn’t miss out and sets-up a property alert with us.
“We believe we have created a memorable, intrusive and fresh campaign to appeal to the broad audience and give property-seekers a compelling reason to search at OnTheMarket.com and engage with the portal.”
OnTheMarket.com secured the rights to Chas and Dave’s song ‘Down to Margate’ but the lyrics and the tone have changed for the production.
The advert is on air from today (10/09), including a spot in tonight’s episode of Emmerdale on ITV.
It will then be aired 3,000 times in September and over the campaign it will reach 32 million adults, who will see it an average of 5.4 times each.
SOURCE OnTheMarket plc
Edited by V. Haviland
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