Theo Mseka will be joining Hürriyet Emlak, a leading real estate marketplace in Turkey as the company's new Cheif Executive Officer. Meska has extensive experience when it comes to technology and property.
With more than 15 years of experience in emerging markets real estate verticals, Mseka says “I’ve seen an interesting shift taking place as markets become more sophisticated, and consumers become more demanding of the tools and services they use. Technology has empowered the consumer to expect immediate access to information and their needs are evolving faster than at any point in our history. The Turkish real estate market presents exciting challenges, and I’m already passionately confronting and testing them”.
He joins the company from Property24, where he spent almost nine years as the Naspers subsidiary’s Chief Product Officer. He was responsible for the design, digital marketing, UX, product development and go to market strategies for Property24’s sites in the Philippines, Kenya, Nigeria, South Africa and 10 other African countries. He was instrumental in building Property24 into the leading real estate platform in South Africa, Kenya and the Philippines.
Mseka also served as the Product Owner and Manager for Russian property portal www.domofond.ru. He helped launch the joint venture between Naspers and Avito in 2014. It’s since gone on to become the second-biggest property marketplace in Russia.
Apart from his work in real estate classifieds, Mseka has a deep understanding of horizontals — having worked under the OLX brand. In the year before joining Hürriyet Emlak, Mseka was also involved in the strategic planning for AutoTrader, South Africa’s leading online motor vehicle marketplace, which was acquired by Naspers end 2017.
Founded in 2006, Hürriyet Emlak has become the most recognized brand for real estate advertising in Turkey — the world’s second-largest real estate market behind the United States in terms of transactions. The site connects interested property buyers with real estate agents and developers. It is a subsidiary of Doğan Holding and has made work of transforming Turkey’s historically inefficient and murky property sector.
Doğan plans to accelerate Hürriyet Emlak’s growth and cement its market position by continuing to build a symbiotic relationship between its engaged property audience and transparent listings from agents.
“My appointment as CEO of Hürriyet Emlak is a testament to Doğan Holding's commitment to continued investment in the real estate industry in Turkey,” Mseka commented. “As a technology-focused CEO, I’ll be aiming to transform the Hürriyet Emlak's platform into a world leader.”
Despite Turkey’s current sluggish economy, he says: “We will continue to build a long-term sustainable business and use our resources more efficiently in the short-term.”
As his first order of business, Mseka will introduce tools to help agents, drawing on his experience as the Product Owner for the CRM tool PropCtrl — which is now used by at least 60 percent of South Africa’s real estate agents. He plans to build new tools specifically designed for the Turkish real estate industry.
“I am excited for the challenges that the Turkish market present and have already hit the ground running,” Mseka says. “Stay tuned for updates on our progress.”
SOURCE Hürriyet Emlak
Edited by V. Haviland
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