Home » CarMax is finding ways to sell cars entirely online
CarMax is finding ways to sell cars entirely online
Everything from clothes to groceries and home goods and even furniture that were all once seemingly unaffected by the sales of online goods have all seen movement towards a more digital future. Customers are relying on internet-based options more and more throughout a variety of markets, and companies like Walmart, Home Depot, lululemon, and Wayfair are all discovering ways to meet this demand while creating revenue and profit.
Still, the car shopping experience is different. It's one of the biggest purchases a consumer makes, after all. And the process involves complicated steps like securing financing and appraising a trade-in vehicle. Paperwork is voluminous and includes contracts, warranties, disclosures, registrations, and licenses, to name just a few items. And who would buy a car without test-driving it, anyway?
CarMax, the country's biggest used car retailer, has recently pushed key parts of its sales process offering online so that customers can, if they want to, spend less than half an hour at the actual dealership before leaving with their new car. That's just the start, though, as the company is currently testing a home-delivery service that could move the entire purchasing process online.
Follow the growth
The retailer is reacting to the clear messages it's getting from customers. While traffic has inched lower across its network of 195 used car lots over the past year, e-commerce is a completely different story. About 20 million people visit CarMax's website each month right now, up from an average of 19 million last year.