Property Finder's latest agent's app, Lead Tracker, which was released back in August is already showing signs that it's changing the way property professionals interact with clients, giving them the proper tools to provide a better buying and selling experience for consumers. Lead Tracker offers agents real-time access to any information they might need, transaction data, and custom property reports on the go.
Research conducted by the product team at Property Finder has shown that for most consumers their biggest pain point during the property journey is not being able to reach agents and when they do, having trouble finding an affordable property matching their requirements. For real estate agents it is the fear of missing out on inquiries.
Think of the number of times you phoned an agent and didn’t get a callback. Or you had a conversation with an agent who then sent you properties that are not relevant to you, out of your budget or in an area you are not interested in. Most of the time this was due to agents struggling to manage all the inbound inquiries they get from property portals.
“With Lead Tracker agents are able to easily manage clients, enabling them to focus on delivering an excellent service from wherever they happen to be,” says Alex Miauton, Chief Product Officer at Property Finder. “We are committed to empowering agents to provide the best possible property search experience to consumers, and this app plays a key role in that mission.”
Additionally, a big pain point for consumers is lack of transparency on property prices. Am I paying too much? Is my listing priced competitively? Lead Tracker allows agents to give more informative and evidence-backed pricing advice to their clients – whether they are sellers, buyers, investors or renters. Indeed, having the Price Finder feature available in the app means agents can compare asking and actual transaction price on the spot when meeting their clients for any community, or even building, in Dubai.
Most of the time, sellers don’t have a solid ground on which they can define the right selling price. With Lead Tracker and Price Finder, they can now base their selling price on accurate trends directly sourced from government transactions.
“A client might think his property is worth one million dirhams, but the actual market trend is AED 800,000,” explained Akhil Junani, Vice President at Raine and Horne. “I am using reports from Price Finder because they use government transaction data to help us explain to clients what is realistic so they can make the right decision.”
In less than two months, 20% of real estate professionals adopted Lead Tracker, indicating the app is clearly filling a gap in the market in terms of helping agents in providing the best possible property search experience to consumers, while on the move.
Ryan Hudson, Assistant Branch Manager at Allsopp and Allsopp comments: “Lead Tracker is one of the most useful apps I’ve ever come across. It’s great when you are having a busy day, got a lot of meetings and calls, you can go to the app and keep track of all the details. It helps you keep on top of your work and provide the best service to your clients.”
Free for all agents using Property Finger, Lead Tracker is available on both iOS and Android. For more information, click here.
SOURCE Property Finder
Edited by V. Haviland
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