One of the top online car marketplaces, CarGurus, recently announced that they will be integrating top analytical platforms to assist dealerships find out more about how their inventory performs. These partnerships with Clarivoy, Vistadash, and vAuto will help CarGurus dealership clients get a better understanding of the internet car consumers who use the CarGurus platform.
"Attribution is a difficult puzzle for dealerships to solve and these partnerships enable us to provide our dealer customers with a better understanding into the digital paths shoppers take to arrive at their stores," said Marty Blue, Senior Vice President of Business Development at CarGurus. "CarGurus is committed to providing transparency to dealers, and we look forward to offering them additional avenues to gain better visibility into their digital marketing investments."
CarGurus recently opened its application programming interface (API) to third-party analytics companies such as vAuto, Clarivoy and Vistadash. In connection with these partnerships, each integration provided shared dealership customers deeper insight into how their inventory was performing on CarGurus. Currently more than 6,000 franchise and independent car dealerships have participated in the initial wave of these integrations. With these integrations, the participating dealerships have access to more information regarding the number of shoppers viewing their vehicles on CarGurus, and the number of shopping connections CarGurus is sending to their stores.
"Today's primary showroom for dealers is online, and dealers need to know how often buyers are looking for and shopping their inventory across all third-party platforms and websites our clients are using," said Randy Kobat, Senior Vice President and GM of vAuto. "Our integration with CarGurus enhances our ability to help vAuto dealers assess and track their online listing performance and use these insights to make better-informed merchandising and pricing decisions."
Edited by M. Hunt
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