Marketplace Autos, which is accessed through the Marketplace tab in the Facebook app, will allow Australians wanting to buy a used car to search and filter results by year, mileage, model, transmission and make, and to speak directly to dealerships using Messenger.
Facebook has a similar arrangement in the US, UK, Canada, Mexico, France and Germany for dealerships to put their used car inventory on Marketplace, with the first version launched a year ago. Car owners can still sell directly themselves.
In Australia, the partners will include The Drive Network, Autotrader Australia, Carsales, I-Motor, Dealer Solutions, AdTorque Edge, Dealer Solutions and EasyCars.
"It's an open platform. The intention is to make this open to everyone," Ms Chia said. There is no cost for the dealerships, with many of these businesses already big advertisers on Facebook.
Facebook head of automotive for Australia and New Zealand Ted Bergeron said it was a "huge opportunity" for the category to shake-up how they approach a more informed tech-savvy customer base.
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