A leader in the classifieds sector of Central America, Encuentra24.com, has recently announced that the company will have a new Cheif Growth Officer (CGO) in support of its many expansion initiatives. This new CGO, Christopher Music, is a veteran executive with experience in classifieds within the region. He will leverage the platform's personalized services, next-generation technology, and real estate and automotive offerings to help the expansions.
The announcement was made by Wendy Jordan, Chief Operations Officer (COO) and co-founder of Encuentra24.com, who explained the strategy: "We have a new vision as Marketplace Leader in the Central American region and, in order to meet our ambitious growth goals, we need a CGO with the know-how and the proven track record to drive our many initiatives in Panama and Costa Rica”.
Jordan shared the expansion objectives of Encuentra24.com and acknowledged that “there is so much potential in Central American countries such as El Salvador, Honduras and Guatemala, whom are waiting for a system like ours. For years, our platform has enabled millions to find what they seek and recover their investments; now we want to provide them with a deeper 360° experience across many more regions.”
Pointing towards personalization
The new CGO of encuentra24.com, Christopher Music, shares this new vision for the platform and, according to his explanation, aims to expand the differentiated services the platform provides: "We are developing a stronger team that, combined with our specialized, cutting edge technology, will provide individualized and world class service to our users in many more areas.”
With experience of over 3 years in executive positions in the field of online classifieds, Music expressed his desire to "help our users, both businesses and individuals, to exceed their objectives by leveraging the power ecuentra24.com has to offer".
"The company continues to grow and, with this new position, we have strengthened our executive team to surpass our aggressive objectives. We will continue to develop specialized solutions focused particularly on the automotive and real estate verticals. We want to help both industries streamline processes and increase sales, "said Boris Metraux, CEO and co-founder of Encuentra24.com.
The platform will also introduce new functions for users, like 360º videos and drone photography, where users will be shown around properties and vehicles listed on Encuentra24.com. A strategic partnership with experts is also in the works to help generate appraisals, facilitate financing, provide contextual services, ensure insurance, and validate vehicle conditions.
Edited by V. Haviland
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