Hyundai Motor Company's new retail platform, called Click & Drive, let's their customers to choose the car they want, set up online payments, and even assists with paperwork.
Singaporeans love to shop online – but would they be ready to buy a car with a simple click of a button?
Hyundai Motor Company and its sole distributor in Singapore, Komoco Motors, is introducing a new online platform that allows customers to buy a car with a click of a button. Touted as the first such retail platform in Singapore, Click & Drive officially launched on Friday (Nov 9).
The new platform will take prospective buyers through the entire process, from choosing and configuring their model of choice to having online sales consultants on hand to assist in queries and applications, including vehicle registration, insurance, and COE bidding. Other features include the availability of 360-degree external and internal views of the car, and various online reviews and articles on certain models. The platform, which will be online 24-hours, will also offer special online-only deals.
“The world of retail is changing at a rapid pace, especially in a digitally advanced market like Singapore,” said Jong Hwan Suh, general manager, head of channel strategy team, Hyundai Motor Company. He added that the new platform will “transform the way customers can interact and find out about our brand”.
The company cited the digital-savvy nature of Singapore’s residents as the reason for choosing to debut the service here. There are plans to roll out the platform in Australia by December, while four other countries are lined up for next year.
Read more here
Join us in Bangkok the 19th to the 22nd of March for the Property Portal Watch Conference.