COLLABORATE Corporation Limited, the company that owns the top peer-to-peer vehicle rental service DriveMyCar, has recently hired Paul Morris as a strategic adviser to their board.
Most recently, Mr Morris served as chief operating officer of Automotive Holdings Group (AHG) Limited but, as GoAuto has reported, left Australia’s largest automotive retailing and logistics company last month.
He was replaced at AHG by former Toyota Australia executive director of sales and marketing Tony Cramb.
Mr Morris has high-level experience in automotive, retail, distribution and logistics leadership in Australia and abroad – including several years as director of operations for Inchcape UK and chief executive of Inchcape Russia – and in this new position will play a key role in the expansion of the DriveMyCar business unit.
The company also operates the peer-to-peer caravan rental business MyCaravan and a rental marketplace for underutilised assets, Mobilise.
In announcing the appointment, Collaborate chief executive Chris Noone said Mr Morris arrives at a time when DriveMyCar is scaling up its efforts to engage with dealers and manufacturers “to help them navigate the ongoing shift in consumer preferences and mobility needs which are increasingly moving online and favouring access to mobility solutions in preference to traditional vehicle ownership”.
“We are very pleased to welcome Paul Morris to Collaborate as we embrace and leverage some of the biggest changes in the automotive industry in the last 100 years,” Mr Noone said.
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