Cox’s Australian CEO of CAA Media Solutions, Shaun Cornelius, told GoAutoNews Premium that Kelley Blue Book will be launched next year as a stand-alone product to support Autotrader and assist dealers and buyers.
“Kelley Blue Book is in our near future plans for Australia, but there are other interesting products that we will see next year,” he said.
Mr Cornelius said there were two areas of specific interest.
“The first is helping potential buyers configure their deal online before arriving at the dealer,” he said.
“It’s an online process to help them decide on options and accessories and help lock in financing.
“So with many of the decisions already made, the buyer is further down the purchase path.”
The product is called Accelerate and was launched in the US earlier this year.
The digital retail platform works with buyers choosing a vehicle and then Accelerate allows the buyer to calculate a monthly repayment, get a trade-in value, get financing, look at F&I products, accept a finance offer and select the vehicle – all online.
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