The electric scooter company that's backed by Sequoia Capital, Bird Rides Inc., is prepared to compete again ride-sharing giants Lyft and Uber after they recently announced they are launching a new platform that will provide an easier way to manage fleets of electric scooters.
Called Bird Platform, the service is pitched as allowing “independent operators from around the globe to start their own fleet of e-scooters.”
“With the growing demand for access to e-scooters and the mounting evidence that points to their utility in helping improve mobility and reduce short car trips, Bird Platform will provide independent operators with the world-class tools, products and technology needed to efficiently manage a fleet of shared e-scooters,” Bird said in a statement.
The Bird Platform could in some ways be described as a franchising agreement, albeit with the ability for operators to utilize their own branding.
Bird offers everything required for the management of a fleet of e-scooters, including a customized website. The entrepreneurs or investors are tasked with buying their scooters from Bird, registering a brand and obtaining a permit to operate in a given city. In return, Bird takes a 20 percent cut of all bookings through the franchised service.
Read more here
Join us in Bangkok the 19th to the 22nd of March for the Property Portal Watch Conference.