General Motors has indicated a big change pushing toward newer technology and mobility platforms after they recently announced they will be closing their Oshawa assembly plan, however the company has a lot of ground to make up when compared to the startup companies already leading the market.
One of the spaces it's pushing into is peer-to-peer car sharing, which GM added to its Maven app in July in the U.S., as it tests out new models of transportation in an evolving market.
"What we truly believe is as society progresses, shareable assets will be the most desirable to own," Julia Steyn, vice-president of urban mobility and Maven at GM, said at a recent technology conference.
"People don't want anymore, to have the dream that their parents had, which is they don't want half of their paycheque to go to housing and transportation. And so that's just fundamentally what's happening in the world."
Still in a pilot phase, the peer-to-peer platform allows GM customers to rent out their vehicles, offsetting some of the costs of ownership.
"The wasted assets that the car represents when it sits there 95 per cent of the time, idle, is ridiculous. So you want to be able to monetize it," Steyn said.
Canadians don't yet have the option of using Maven's peer-to-peer sharing option and its more conventional service of renting company vehicles is only available in Toronto, but Steyn said the company plans to "aggressively grow in Canada."
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